As one of the most important elements of visual identity, the logo plays an irreplaceable role in introducing the brand personality and its values.
“Farhadi” logo design is based on a combination of architecture and minimalism principles. Our main objective is to create a visual icon that can:
Reflect professional character as a strong architect and builder.
Make your brand stand out among competitors.
It can be used well in all visual platforms, from print to digital.
Broken lines and geometric forms used in the design are a symbol of strength, strength, and creativity in architecture. As a key element of the logo, the small yellow dot symbolizes the focus, leadership, and identity of the brand.
In architecture, much like in Tetris, the design process involves fitting diverse elements—spaces, materials, and functions—together like building blocks of knowledge to create a coherent whole. Architects must continuously adapt their ideas to changing constraints such as site conditions, client needs, and technical challenges, reflecting the dynamic learning process symbolized by the ever-falling Tetris pieces. Just as the game turns chaotic shapes into ordered lines, architecture organizes complex, sometimes chaotic inputs into meaningful, functional spaces. The limited site and budget echo the game’s confined space, reminding architects to balance creativity within constraints. Success in architecture, like in Tetris, depends on incremental progress, careful planning, and problem solving, making the metaphor of Tetris a powerful symbol for the intellectual and practical challenges of architectural design.